PackPro by PDC
Packaging
intelligence
for brands that want to
win
Built by The Package Design Company (PDC), PackPro blends decades of packaging expertise with the power of AI.
Explore PackProWhy It Matters Today
AI can generate packaging.
PackPro ensures it's ready for the real world.
Creating packaging is no longer the challenge. Predicting how it will perform in the real world is. PackPro gives you the confidence to launch with intelligence, not intuition.
Get Your Free Pack Score Today
Pack scores backed by
PDC's timeless principles
About The Package Design Company (PDC)
Timeless Design. Built on Decades of Experience.
The Package Design Company (PDC) is an independent brand and packaging design consultancy founded on a simple belief: Design succeeds when it communicates clearly, solves the right problem and stands the test of time.
For more than four decades, founder Anil Kulkarni has worked with organisations ranging from emerging businesses to some of India's most recognised brands and institutions, helping shape identities & packaging systems.
Brands We've Worked With
Explore PackPro
More than a score.
A partner for every packaging decision.
Start With Performance Scores
Discover exactly how your pack performs — on a kirana shelf or scrolling past in a Q-commerce app. Multiple scores, one clear picture of what's working.
Go Deeper With Audit
Get evaluated against our DFC framework — PDC's structured methodology for a deeper packaging read.
Validate Your Pack's Positioning
A structured read on how your pack fits its category — and whether its premium positioning actually holds up.
Full Redesign Partnership
From your brand's value proposition to customer-tested design iterations — PackPro Design goes all the way.
Who It's For
Built for the people who make packaging decisions,
and the people who need evidence to support them.
Brand Managers
Founders
Innovation Teams
Packaging Designers
PackPro Pricing
Start free. Go deeper when you're ready.
PackPro Workspace
Generated by AI curated by team PDC
10,000 credits per month
- Evaluate pack on 6 performance scores, get 3 actionable recommendation & PDC's take on category fitment
- Dedicated workspace
- Compare your design revisions over time
PackPro Audit Plus
Led by team PDC, driven at the speed of AI
Depending on number of SKUs
Everything in PackPro Workspace, and:
- Deeper analysis based on our DFC framework
- Multi-dimensional category fit analysis
- Evaluate price point x pack design fitment
PackPro Design
Partner with team PDC, supercharged with AI
Depending on number of SKUs
Everything in PackPro Workspace, Audit Plus, and:
- Partnering to understand brand's unique value proposition
- Design directions based on rigorous evaluation by PackPro
- Print ready design files
Say Hello
We believe the best packaging is built through collaboration. And every partnership starts with a simple hello.
Whether you're exploring PackPro, looking for an expert guidance on packaging or planning your next innovation, we'd love to hear from you. Let's build packaging that performs, together.